Heard it all before? Poorly written texts in websites and reports can create a bad impression, lose business or confuse users. Many customers do not appreciate typos, inconsistencies or unnecessarily complicated writing. They expect a certain degree of professionalism.

Things to do when writing text: 

1. Decide on the underlying message and plan your piece accordingly.
2. Put the key information first, with a simple informative caption or title.
3. Use headers to give readers an idea what to expect and encourage them to read on.
4. Tell readers what they need to know – not what you want to tell them.
5. Use plain straight-forward language.
6. Check each line for typos, omissions or inconsistencies (remember that a spell-check does not pick up all the wrong words).
7. Read through one more time and take out any unnecessary information.

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